Branding

KBox is an entertainment centre located on victoria street in Melbourne. Being a karaoke entertainment outlet, the centre and its branding had little or no emphasis on the concept of entertainment or cute. I designed a logotype that conveyed the concept of dancing involved in Karaoke. Each letter of 'K, B, O, X' is an emotive character. This embraced the child-like factor and expressions which made it fun and engaging.